SEO for Local Businesses

Local SEO can often be totally different from your average SEO campaign, and therefore the local search results are changing faster than any other.

Before you think about going ahead and beginning chasing links, there’s lots of up-front work required on your website to make sure that you’re able to get the most effective as possible results, particularly if you would like to rank within the local pack listings.

To rank within the above the page types of listings, you’ll rely less on the link building side of things, and more on on page optimisation, Google My Business, business address optimisation with scheme markup (citation code) and page load speed.

seo marketing

Google My Business

If you haven’t already, you’ll have to claim your Google My Business page.

Once you’ve set it up, you must include the following:

  • Add an original, long, unique description that’s formatted properly and includes links.
  • Choose the right categories for your business.
  • Upload as many photos as possible.
  • Add a local telephone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Get real reviews from customers (I’ll return onto this).
  • NAP (Name, Address, Phone Number)

    Consistency is vital here. You should to make sure that you have your full NAP across your whole website (i.e. each page). Moreover, you need to use the exact same details/format when you mention your address on other websites (i.e. local citations).

    You’ll additionally want to use schema markup (citation code) on your NAP to provide the search engines all they need to show your company information properly.

    Local On-Page SEO Factors

    On-page SEO for local businesses conforms to some pretty old fashioned SEO techniques. There’s quite a big weight towards the on-page content in the local search listings, therefore it’s necessary that, wherever attainable, you squeeze the most value out of your content.

    Try to add your City/Region, plus a relevant keyword, among your landing page title tag, H1 tag, landing page URL, page content and page image ALT attributes.

    You can additionally embed a Google map together with your business marker into your landing page.

    Local Link Building & Directories

    Link building within local SEO campaigns is incredibly necessary and it’s also one thing that’s often overlooked.

    The core work of any local search marketing campaign is the creation of local business listings. A local business listing is an online profile that contains your business name, address, telephone number, and alternative details. There are thousands of websites and directories on which local business owners are allowed to make free business listings.

    Compared to the typical SEO campaigns, local SEO depends way more on links from alternative local websites that are very relevant to your business. It’s less about obtaining links from high authority websites (although that clearly helps) and more about obtaining links from websites local to you that are talking about similar things to what you are doing.

    This means that local directories are a helpful resource for link building, particularly when it involves building citations.

Business Websites – Making Use OF A Call To Action and Offer

Getting a lead may be difficult especially for small and lesser known businesses. But there are techniques you can put into place to make it more compelling for visitors of your business website to give you their contact information to discuss your company’s solution to their concern. This is where having a suitable call to action and offer comes into place.

Every website should have a call to action, which is a response that you want your users to complete. The question is, how can you encourage users to take action? And how do you create an offer and call to action that is effective?

An effective call to action is an essential part of any website. This means that despite what people think, a call to action is not only limited to ecommerce sites. In order to make a website effective, it must have an action or goal it wants it’s users to complete. This can be something as simple as filling in a form with contact details, signing up for a newsletter or accepting a free consultation. Generally, an offer will not be an invitation to buy a product or service.

Why is a Call To Action Important for Businesses?

Without encouraging the potential prospect to take an action to contact you or for you to get in contact with them, there will be no sale.

It can be a process getting a prospect to land on your website or landing page, and then make a purchase for your products or services. This process takes a lot of pre-sales work and the last thing you want to do is force the user into making a purchase or make them feel uncomfortable by being pushy or in their face with ridiculous offers. What you want is to make sure that they are primed through previous contact with the company. This establishes a unique relationship with the customer and can make it easier to develop into a sale once you have a means to contact them.

Most users are visiting your website for the first time and the flow will likely be; prospect making a search, finding your website, browsing the content, and then visiting another website. You have to remember that you are not the only one providing your products or services, which means that in order to win over a prospect; you will need the help of an attractive, risk-free offer or call to action to get their contact details. In turn this will build trust and authority, whilst providing your prospect with value for money without having to spend a penny.

Making an Offer

Your website may have an offer that goes as follows:

  • A free consultation
  • A free demo
  • A free user or buying guide
  • A discount coupon
  • A free sample of your product/service

Deciding on which offer you would like to put on your website depends on your company’s services and the type of business you are in. Businesses that offer product based services such as shoes and clothing will not really need a consultation, so offering one would be pointless. Instead, it would make more sense to offer a discount coupon, sample or user/buyer guide. Businesses that have service based products such as accountants or solicitors will benefit more from offering a free consultation.

You can also do your own research to see what your competitors are offering. Pay attention to what is being offered, how it is being presented and who it is targeted at. Think about what customers want vs. what they need.

Creating a Call To Action

This is to encourage the user to take you up on your offer. It is often neglected as an effective lead generation technique, but it gives the user direction. There is nothing worse for a website visitor than not being able to find a way of contacting or finding out more about the company. Having a call to action makes it clear what you as a user needs to do in order to get to the next step of making a purchase. A call to action could be as simple as, “Fill in the form below to claim a complimentary consultation”.

After getting the contact details, you can work on establishing an understanding with your lead and finding out what you can do for them, which will lead to making a sale.

Benefits Of WordPress Site Design

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Here Are Some of The Benefits Of WordPress Site Design

 

If you want to be sure that you are able to make the most of your business web site, it pays to use the absolute best tools possible. In the landscape of web design, you will be able to get excellence out of your site when you choose WordPress site design. This will give you the best opportunity to ramp up your site for a number of different reasons. With this in mind, read on, so that you can gain an understanding of why WordPress is the way to go if you are building your company page.

wordpress

The Site Is Incredibly Simple To Utilize

 

Perhaps the best benefit of using this platform is that it is easy for anyone to adapt to. You will not have to be bogged down with HTML knowledge and definitely will not have to take any type of course just to learn how to put together the best website. This brings many people to use word press because they can work magic and have plenty of firepower on their site even if they have never created a website before.

 

wordpress web design

 

It Is Great For SEO

In this day and age, any business worth its salt must embrace search engine optimization. This is the main way that you will gain business and attention online, so that people will be able to find your site based on search engine queries. WordPress and search engine optimization go hand-in-hand, because it is very little friendly and will allow you to become ranked highly in Google with much less effort than you previously would have had to put in. You will have plenty of tools at your disposal to optimize your site to your liking and can continuously learn new ways to optimize your site throughout the course of owning it.

 

You Have Wonderful Support

 

If you are jumping on any platform, it is absolutely necessary to have customer service in place that is willing to help you out. With WordPress, you will have the backing of customer service and will have a plethora of information at your fingertips. This way, you are never alone and will be able to tweak your site and it will prevent emergencies that might happen as a result. Customer service will always be right there for you and will allow you to fix the issue before it becomes too problematic.